Direct-to-consumer (D2C) brands are increasingly flourishing on quick commerce platforms in India, with these platforms now dedicating over 30% of their brand mix to D2C and new-age products. The growth in D2C brands comes as a result of the hyper-localized, on-demand shopping experience provided by quick commerce, which offers consumers access to a variety of products with the convenience of ultra-fast delivery. This model has enabled smaller, nimble brands to reach customers in ways traditional retail and even regular e-commerce could not.
Major FMCG brands are also witnessing a surge in online sales, with growth rates surpassing 20%. Quick commerce has played a pivotal role in this shift, allowing consumers to order items ranging from daily essentials to specialty products within minutes. The rapid adoption of this model has led to an influx of new-age brands that cater to evolving consumer needs.
D2C brands have leveraged this trend successfully, Mamaearth, a personal care brand that has capitalized on quick commerce to meet the growing demand for eco-friendly products, and BoAt, a leading player in the audio accessories market, which uses these platforms to promote its latest launches. These brands are tapping into India’s expanding quick commerce ecosystem, positioning themselves for continued success in the fast-paced retail environment.
